Powerful data solutions.

The Challenge

Syncplicity is an enhanced business collaboration application that allows customers to easily download, sync, share, and manage all their files. By combining a rich multi-dimensional user experience with Syncplicity’s highly secure solution, the app enables secure access for business-critical files on the go.

To enhance the enterprise file sharing experience, we collaborated with EMC to build a native iPhone and iPad app that gives business users what they want, and IT employees what they need.

Our goal was to create a streamlined experience for users that had over twenty levels of hierarchy within a single file system. This challenged our team to think of an intuitive solution that would allow business users to quickly and effortlessly navigate through thousands of files.


The Process

Y Media Labs loves to work with visionaries, specifically people who aspire to be the best in their industry, and therefore EMC's goals perfectly aligned with our company's key values and work ethic.

Furthermore, an enterprise file sharing app presents a wildly different set of UX challenges compared to its consumer counterpart. Within the enterprise, business users are expected to have their entire computer synced to the cloud. From the beginning of the project, both teams set out to achieve their vision through an app equipped with insightful UX patterns, and an interface that was as intuitive as it was aesthetically balanced.

The Result

The app was named a Leader in Gartner's Magic Quadrant for Enterprise File Synchronization and Sharing. Forbes later went on to call the app one of the “slickest, most well designed, intuitive and beautiful apps you’ve seen.” The app also won CRN’s 2014 Enterprise App Award.


Coined “beauty and brains,” Syncplicity has jumped to 4.5 stars on the App Store and has been featured on CNBC, VentureBeat and Forbes. Apps like Syncplicity will drive the next phase in the evolution of enterprise mobility, creating new ways of working, and transforming existing business processes.

Download the App
Available for: iOS