Bouqs delivers the world's most genuine floral experience. Bouqs is the first online flower retail to build a shopping experience that isn't confusing and doesn't use 99 cent endings to imply things are cheaper than they are. Outside of just delivering fresh, eco-friendly flowers, Bouqs is all about the shopping experience for their customers.
Bouqs partnered with Y Media Labs to engineer and design a mobile experience that their clients deserve. The challenge was to complete this project before Mother's day which was coming up very quickly.
Considering our internal mantra is "Yield to Nothing," we're no strangers to a challenge and took this project head on.
"How our customers interact with us online is as important as how fresh our flowers are." - Bouqs COO.
Time was of the essence. Mother's day was coming soon, but that doesn't mean we have to take shortcuts. We implemented Lean UX as our design methodology, and it proved to be successful for this project.
Lean UX almost always results in better products and stronger relationships (between clients and their mobile agency/team) and saves time, resources, and budget by eliminating extraneous efforts.
On the development side, we interacted with the Bouqs engineering team to interact with their API's, while still maintaining a user experience the customers will love.
A successful Mother's Day launch!
In addition to delivering the product before Mother's day, Bouqs was able to deliver a streamlined experience for their customers.
Here are two of our favorite reviews:
"So LOVE The Bouqs Co, and especially this app. Makes flower ordering easier than anywhere else, and it feels good supporting organic farmers."
"Awesome app. Awesome team. My mom loved the flowers I sent for Mother's Day. Quick shipping and gorgeous, fresh product. I highly recommend! Never calling the local flower store for delivery again."