Podcasts

What entrepreneurs can learn from the growth of ZICO Coconut Water

July 27, 2016

Mark Rampolla was the Founder and CEO of ZICO Beverages, which produced trailblazing coconut water that has now been sold to Coca-Cola.

How did he find such success, despite entering a market that had almost no demand for his product?

In this episode, Mark shares the entrepreneurial highs and lows of his business story—and why you shouldn’t settle for the lowest-hanging fruit in business.

(Note: Mark’s new book is called High-Hanging Fruit: Build Something Great By Going Where No One Else Will. Check it out!)

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Guest Speakers

What entrepreneurs can learn from the growth of ZICO Coconut Water

Ashish Toshniwal

CEO of Y Media Labs

Ashish believes that anyone can build a successful company if they believe in themselves, put the work in and invest in their own future. He got an itch to build his own company when he saw mobile was just starting to take off. 8 years later, Y Media Labs has over 200 employees worldwide and have helped over 21 Fortune 500 companies achieve success in mobile.  

What entrepreneurs can learn from the growth of ZICO Coconut Water

Mark Rampolla

Social Impact Investor and Advisor

Mark Rampolla is the Co Founder and Managing Partner of Powerplant Ventures LP (PPV). PPV invests in emerging growth companies that intend to remake our global food system to deliver better nutrition in more sustainable and ethical ways. Mark was the Founder and CEO of ZICO Beverages, one of the trailblazers of today’s mainstream coconut water category.  Under Mark’s leadership, ZICO experienced nine years of explosive growth and became one of the fastest growing beverage brands in the world.

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