Why Progressive Web Apps Are The Future of Mobile Web (2019 Research)

Why Progressive Web Apps Are The Future of Mobile Web (2019 Research)

By Jason Rzutkiewicz & Jeremy Lockhorn

Table of contents

Table of contents

00.

Introduction

01.

Why Progressive Web Apps are websites that took all the right vitamins

02.

Progressive Web Apps VS Native Apps VS Mobile Websites

03.

The Key Components of PWAs

04.

Progressive Web Apps Resources

05.

Progressive Web Apps Resources

00.

Introduction / catchy sub-heading here

When Pinterest replaced their mobile website with a progressive web app (PWA) they immediately saw tremendous lift across several important metrics: 

00_graphic 1_statistic

PWAs just work better than your typical mobile site. Period.

There is no shortage of success stories from nearly every industry vertical highlighting significant improvement in a wide variety of KPIs after PWA implementation:

  • West Elm’s PWA implementation earned a 15% increase in time spent and a 9% lift in revenue.
  • Flipkart, India’s largest e-commerce site, tripled time spent on the site and drove 40% higher reengagement.
  • AliExpress, part of the massive Chinese platform Alibaba, saw conversion rates for new users increase by 104%.

But given the continued momentum and increased support from both Android and iOS, brands have been slow to take advantage of the benefits.

We understand there may be some confusion as to what PWA’s ultimately make possible, which we hope to clear up here. Additionally, we hope to alleviate the fatigue associated with the time and investment needed to get your mobile ecosystem to where it is today.

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