There are multiple factors of product strategy that contribute to the overall success of a mobile application: the overall look and feel, the app performance, the specific use cases of an app and an intuitive user experience.
However, for an application to be truly successful, it must be memorable and it must be able to reach its target audience. This is where a comprehensive branded digital product strategy for your mobile app is critical to your overall success.
Y Media Labs has the in-house expertise to assist your company with creating the most efficient and effective branded product strategy that will maximize your overall return on investment for your app.
Brand perception is the key to your overall success. Brand identity design includes your app logo, the overall look and feel, the ease of use of your app, in-app messaging, and the value proposition, among other factors.
Our overall strategy for mobile app development is very simple: we put ourselves in your customers’ shoes and try to answer a simple question before drafting your overall branded product strategy: as a customer, what do I gain by downloading your app?
In a world where customers can access any information online, a mobile app is only successful if it can capture the users’ attention. Potential customers need to quickly understand the value proposition of your app and what they gain by downloading it. We help you draft the most concise, powerful and memorable value proposition that will set you up for success.
Our experts can help with the following branding services:
- App logo design
- App tagline
- App store description
- App store screenshots
- App marketing collateral
- App sharing functionality and copy
- App Q&A copy
- App release notes and best practices
- App feedback features
- ….and much more
In a market oversaturated with mobile apps, you have to implement a well-thought-out, effective branded product strategy.
As a brand design company, we know this firsthand. Our most successful mobile applications have original, memorable, easy-to-follow use cases that excite future customers.
We take the time to listen to your questions, provide insights into your current strategy and then help you develop a simple yet powerful branding product strategy that will delight your customers and internal stakeholders alike.
We don’t want to brag, but our apps have been downloaded by tens of millions of users.
We know how to do this right!