Creating beautiful and intuitive apps that serve the immediate needs of a user is great. Developing a marketing plan that will make your app known and downloaded by millions of users is a dream come true. But no app is truly successful unless you have a very clear strategy on how to capture audience insights and measure user engagement.
The importance of having a clear analytics strategy cannot be overstated. Being able to track the engagement of your audience by setting up checks and balances to analyze how your customers are using your app is a foundational component of every mobile strategy. At Y Media Labs we take this part of the mobile app development process very seriously.
As we help you create mobile personas, build a customer journey map, conduct a target audience analysis, develop an amazing design and a very user-friendly application, we also focus on making sure you can track the success of your app.
As part of our standard design process, we will help you get insights into the best practices for tracking the overall success of your app and how to technically implement these analytics strategies. In particular, and depending on the nature of your mobile product needs, we will help you devise strategies to measure:
- App Retention Rates
- Lifetime Value for Mobile Users
- In-App Referrals (how to build it and how to track it!)
- Overall App Performance and potential bottlenecks
- App Ratings and Review Analytics
- In-App Feedback
- AOV per Users vs AOV per paying user
- App User Conversion Points
- Mobile Revenue to Target reporting
- First-Time Mobile Users Drop-Off Points
- Mobile User Type Tracking
- Mobile User Sessions
- Mobile Event Tracking
- Mobile Funnel Tracking
- ….and much more.
Having the right analytics tools to track and analyze the performance of your application is a function of asking the right questions. We are here not only to help you with the development of your application but also with setting up the tools to measure the ROI of your app.
We are in it together!
Contact us today to find out how we can help you build or optimize the best application your company has ever seen.