At Y Media Labs we have a rigorous, award-winning lean design process. We have developed, adjusted, and perfected this process over time to make sure that we meet our clients’ business goals while creating an amazing user experience.
We always start by sitting down with internal stakeholders to define the business needs, use cases, and brainstorm ideas.
We also focus on defining the market goals and the overall product strategy throughout our app development process. During this phase, we conduct a thorough competitive analysis by comparing your direct and indirect competitors and highlighting what they do well, what they don’t do well, and what can be improved.
Depending on the size of the project, we also define various personas for your application, create user journey maps, and analyze your existing user surveys.
The next step in our agile visual design process is to set up a formal internal brainstorming session between our award-winning designers and user experience architects and your stakeholders. This allows all parties to communicate with each other, set clear expectations, and devise a clear plan of attack before we create any preliminary wires.
The next phase of our process is the actual app design stage. We start by producing the first set of wireframes followed by different rounds of feedback. We also define error handling styles, create annotated wires, solidify the app copy and define the user testing schedule for your future app.
Once the wires are complete, we move on to the lean UX process and innovative app design that our company is famous for. We create the look and feel of your application and generate visual designs specific to iOS, Android, or both platforms. We also build a full-fledged design prototype and create various animations that will be used on the app. Last but not least, we create the app store elements (store screenshots & app icon).
The YML team will also work on creating red-line visual designs, generate visual assets based on your company’s specifications and work with your company to produce any additional documentation that may be required (e.g.: functional and non-functional specifications, etc).
We do all of this by following the agile practice of software development to ensure that our deliverables meet all your expectations and that we iterate on the final product based on both internal feedback and the results of the user tests we run.
Y Media Labs has grown into one of the most respected and awarded mobile app design companies in America. You will join companies like L’Oreal, PayPal, First Data or Syncplicity who have put their trust in us.