YML | Universal Music Artists

PLAY

Universal Music Artists

Everybody has a job to do in the music industry. Singers sing songs, roadies carry the guitars and this new digital product—for Universal Music Group—plays the data scientist.

YML has opened our eyes to the importance of combining data with effective storytelling and design.

Mitchell Shymansky
VP of Data and Product, Universal Music Group

New fan, who dis?

It's the people who decide whether an artist will rise or fall. If an artist knows who is listening and what they want to listen to, they can tailor the music, the shows, the merch, the album art— everything to grow and adapt to the constant change of the audience.

Not just numbers

They are people. Fans. Signposts. And signals. They empower artists to connect with and build their audience in new ways. In isolation, data is just noise. But in the right light, it illuminates.