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When rethinking The North Face's new mobile application, our challenge was to keep fans engaged — whether they’re exploring the brand's latest gear or the great outdoors.
VIPeak rewards customers for exploring the great outdoors. Check-in at special locations — like national parks, special events, and stores — to earn points and access premium content.
The app features a personalized basecamp, geo-linking to the nearest store.
The app features a personalized basecamp, geo-linking to the nearest store.
Powerful search and filtering tools help customers get inspired or quickly find the gear they need.
Powerful search and filtering tools help customers get inspired or quickly find the gear they need
Smart recommendations based on a customer’s past purchases let them easily discover new products.
Smart recommendations based on a customer’s past purchases let them easily discover new products.
A streamlined path to purchase led to a 30% uplift in mobile sales, and a 714% jump in VIPeak check-ins.
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