The North Face

Mobile product strategy, design and development — includes a new take on loyalty. 

High-tech & the great outdoors

When rethinking The North Face’s new mobile application, the challenge was to keep fans engaged, whether they’re exploring the latest gear or the great outdoors.

Idea1

Basecamp

A personalized basecamp experience links to the nearest store, and displays a feed of recommended merchandise.

Basecamp

A slick, elegant, multi-platform experience lets merchants accept credit card transactions, on a variety of devices, securely and easily. Seamless integrates with merchants' existing business systems, and behind the scenes, a powerful analytics dashboard give them insight into their business.

Idea3

Streamlined shopping

Powerful search and filtering tools helps customers get inspired or quickly find that perfect something.

Streamlined shopping

Under-the-hood, a powerful dashboard helps merchants manage their business, showing everything from inventory, to sales performance, predictive patterns, and more.

Idea2

Recommended for you

Smart recommendations based on a customer’s past purchases lets them easily find and explore new products.

Recommended for you

A slick, elegant, multi-platform experience lets merchants accept credit card transactions, on a variety of devices, securely and easily. Seamless integrates with merchants' existing business systems, and behind the scenes, a powerful analytics dashboard give them insight into their business.

“The best journeys answer questions that in the beginning you didn’t even think to ask.”

Jeff Johnson | 180 Degrees South

Idea4

VIPeaks: Exploration rewarded

VIPeak points rewards customers for exploring the great outdoors. They can checkin at various locations — like national parks, special events, and store locations — to earn new points and get special access to premium content.

Impact

A streamlined path to purchase led to uplift in sales and VIPeak checkins jumped 714%.

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