Placeholder cover

tnf-hero

The North Face

When rethinking The North Face's new mobile application, our challenge was to keep fans engaged — whether they’re exploring the brand's latest gear or the great outdoors.

Idea4

VIPeak

VIPeak rewards customers for exploring the great outdoors. Check in at special locations — like national parks, special events, and stores — to earn points and access premium content.

The best journeys answer questions that in the beginning you didn’t even think to ask.

Jeff Johnson
180 Degrees South
Idea1

The app features a personalized basecamp, geo-linking to the nearest store.

The app features a personalized basecamp, geo-linking to the nearest store.

Idea3

Powerful search and filtering tools help customers get inspired or quickly find the gear they need

Powerful search and filtering tools help customers get inspired or quickly find the gear they need

Idea2

Smart recommendations based on a customer’s past purchases let them easily discover new products.

Smart recommendations based on a customer’s past purchases let them easily discover new products.

Impact

A streamlined path to purchase led to a 30% uplift in mobile sales, and a 714% jump in VIPeak checkins.

Let's have a conversation. ✌️

Related Projects

+

Don’t be shy, say hi ✌️

Don’t be shy, say hi ✌️

Don’t be shy, say hi ✌️

YMLLogo-White@2x

© 2019 Y Media Labs — All Rights Reserved