The North Face
When rethinking The North Face's new mobile application, our challenge was to keep fans engaged — whether they’re exploring the brand's latest gear or the great outdoors.
VIPeak
VIPeak rewards customers for exploring the great outdoors. Check in at special locations — like national parks, special events, and stores — to earn points and access premium content.
Introducing VIPeak
VIPeak rewards customers for exploring the great outdoors. Check in at special locations — like national parks, special events, and stores — to earn points and access premium content.
The best journeys answer questions that in the beginning you didn’t even think to ask.
Jeff Johnson
180 Degrees South
The best journeys answer questions that in the beginning you didn’t even think to ask.
Jeff Johnson
180 Degrees South
The app features a personalized basecamp, geo-linking to the nearest store.
The app features a personalized basecamp, geo-linking to the nearest store.
Powerful search and filtering tools help customers get inspired or quickly find the gear they need
Powerful search and filtering tools help customers get inspired or quickly find the gear they need
Smart recommendations based on a customer’s past purchases let them easily discover new products.
Smart recommendations based on a customer’s past purchases let them easily discover new products.
Impact
A streamlined path to purchase led to a 30% uplift in mobile sales, and a 714% jump in VIPeak checkins.
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