The North Face

Mobile product strategy, design, and development — including a new take on loyalty. 

High-tech & the great outdoors

When rethinking The North Face’s new mobile application, the challenge was to keep fans engaged, whether they’re exploring the latest gear or the great outdoors.

Idea1

Basecamp

A personalized basecamp experience links to the nearest store, and displays a feed of recommended merchandise.

Basecamp

A slick, elegant, multi-platform experience lets merchants accept credit card transactions, on a variety of devices, securely and easily. Seamless integrates with merchants' existing business systems, and behind the scenes, a powerful analytics dashboard give them insight into their business.

Idea3

Streamlined shopping

Powerful search and filtering tools helps customers get inspired or quickly find that perfect piece of gear they need.

Streamlined shopping

Under-the-hood, a powerful dashboard helps merchants manage their business, showing everything from inventory, to sales performance, predictive patterns, and more.

Idea2

Recommended for you

Smart recommendations based on a customer’s past purchases let them easily find and explore new products.

Recommended for you

A slick, elegant, multi-platform experience lets merchants accept credit card transactions, on a variety of devices, securely and easily. Seamless integrates with merchants' existing business systems, and behind the scenes, a powerful analytics dashboard give them insight into their business.

“The best journeys answer questions that in the beginning you didn’t even think to ask.”

Jeff Johnson | 180 Degrees South

Idea4

VIPeak: Exploration rewarded

VIPeak points rewards customers for exploring the great outdoors. They can check in at various locations — like national parks, special events, and store locations — to earn new points and get special access to premium content.

Impact

A streamlined path to purchase led to an uplift in sales and a 714% jump in VIPeak checkins.

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