TaxAct

Website redesign and brand look-and-feel for America's #2 online tax service.

TaxAct

Website redesign and brand look-and-feel for America's #2 online tax service.

TaxAct

Website redesign and brand look-and-feel for America's #2 online tax service.

Sequoia

Enterprise application with consumer-grade feel — putting the "human" in HR. 

TaxAct

America's #2 online tax filing product. Our challenge: steal market share. Our strategy: create a more simple, friendly, and — dare we say it? — fun online brand.

New website, new brand

Like a stuffy accountant, the old TaxAct website was dull and uninviting. To give customers a better first impression, we created a whole new website, illustrations, and tone of voice for TaxAct.

Before / After

Desktop Home V2a@1x

Thank you, YML, for bringing the passion & the fire to make this dream a reality.

Fazir Jameer Ali
Head of Product, Design & CX
TaxAct


Thank you, YML, for bringing the passion and the fire to make this dream a reality.

Fazir Jameer Ali, Head of Product, Design & CX, Tax Act

Thank you, YML, for bringing the passion & the fire to make this dream a reality.

Fazir Jameer Ali
Head of Product, Design & CX
TaxAct

Impact

We put our money where our mouth is, and only got paid if the results were good. We succeeded, increasing conversions by over 22% in the first tax season.

Piggy Bank@2x

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