State Farm

All things insurance, all things banking, all in one app.

State Farm

All things insurance, all things banking, all in one app.

State Farm

All things insurance, all things banking, all in one app.

State Farm

All things insurance, all things banking, all in one app.

State Farm

All things insurance, all things banking, all in one app.

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Here to help life go right

Every day, life can go wrong. We're here to help it go right. When reimagining the State Farm application, our challenge was to combine two of life’s imperatives — insurance and banking — into a simple, cohesive experience.

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All in one app

Now, customers can deposit a check and pay their insurance bill with it, all from their phone. Complete with the world's first insurance agent chatbot, now you can file a claim as easily as texting.

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A digital brand

Using custom illustrations, we gave State Farm a digital face lift across all product lines. With this new brand voice, who says banking and insurance can't be whimsical?

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Android & iOS

Launched nationwide simultaneously on Android and iOS, the new State Farm application is platform agnostic and the experience is consistent across devices.

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Impact

As well as hitting on various key success metrics, the work was recognized as a top performer by Forrester’s Auto Insurance Wave.

Downloads-3

1.1m

Downloads first 7 months

Usage2-3

25m

App sessions first 7 months

Premiums-2

1.9m

Premium bills paid in app

Claims-2

85k

Stranded customers assisted first 7 months

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