People go to Staples with one goal in mind: buying offices supplies. To meet the e-commerce needs of the domestic and B2B customer, we wanted to make purchasing renewables as quick and easy as Staples’ brand promise.
By reimagining Staples’ flagship mobile application, we reinvented the mobile shopping experience. With its predictive algorithms, we personalized every experience, anticipating customers’ needs, showing them the right products at the right time.
The mobile-first, modular system became the defacto paradigm for all of Staples’ online properties, helping unify the experience accross platforms.
One of the first mainstream retail products to integrate Apple Pay, the app was featured by Tim Cook during Apple’s Keynote at WWDC receiving over one billion impressions.