YML | Staples

Staples

Customers go to Staples with one goal: quickly and conveniently buying office supplies for the best price. To meet these e-commerce needs, we made shopping as quick and easy as the brand's promise.

It’s going to change the way we pay for things.

Tim Cook
CEO, Apple, WWDC '16

So easy

By reimagining Staples' flagship mobile application, we reinvented the mobile shopping experience. With predictive algorithms, we personalized every shopper's journey, showing them the right products at the right time at the right price.

Modular by design

The mobile-first, modular system became the de-facto design paradigm for all Stapels' digital properties.

Impact

The first mainstream retail product to integrate Apple Pay, the app was featured by Tim Cook during Apple's WWDC, receiving over a billion online impressions.