Customers go to Staples with one goal: quickly and conveniently buying office supplies for the best price. To meet these e-commerce needs, we made shopping as quick and easy as the brand's promise.
CEO, Apple, WWDC '16
By reimagining Staples' flagship mobile application, we reinvented the mobile shopping experience. With predictive algorithms, we personalized every shopper's journey, showing them the right products at the right time at the right price.
The mobile-first, modular system became the de-facto design paradigm for all Stapels' digital properties.
The first mainstream retail product to integrate Apple Pay, the app was featured by Tim Cook during Apple's WWDC, receiving over a billion online impressions.