Staples
One of the world’s first Apple Pay retail integrations — featured by Tim Cook at Apple’s WWDC keynote.
It has to be “easy”
People go to Staples with one goal in mind: buying offices supplies. To meet the e-commerce needs of the domestic and B2B customer, we wanted to make purchasing renewables as quick and easy as Staples’ brand promise.
A reimagined mobile shopping experience
By reimagining Staples’ flagship mobile application, we reinvented the mobile shopping experience. With its predictive algorithms, we personalized every experience, anticipating customers’ needs, showing them the right products at the right time.
“It’s going to change the way we pay for things.”
Tim Cook
“This Staples app is intuitive, engaging, and very, very fast.”
~ Customer
A modular design system
The mobile-first, modular system became the defacto paradigm for all of Staples’ online properties, helping unify the experience accross platforms.
Impact
One of the first mainstream retail products to integrate Apple Pay, the app was featured by Tim Cook during Apple’s Keynote at WWDC receiving over one billion impressions.
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