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Pure Storage

The homepage redesign for this $5B company — a leader in computing storage solutions — is designed to reflect the pure passion of their fans.

I love it. Can I take you away with me? I’m going to put you in my trunk and take you home.

May Petry
VP, Digital MarketingPure Storage

Flexible & scalable

After an audit of the existing website, we simplified and consolidated their design system, including buttons, fonts, navigation, footer, and components.



The redesigned homepage streamlined the experience for both new and existing customers. In the end, we showed why Pure has an NPS score of 86.6 and continues to capture the hearts and minds of customers worldwide.

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