The Home Depot

Omni-channel customer experience — rated best-in-class by Forrester.

Help customers choose, don't just give them choice

With customers ranging from professional contractors to DIYers, and over a million different SKUs available, we wanted to optimize the shopping journey — online and in-store.

PLAY

Get inspired and start your shopping journey online

Putting inspiration in the palm of your hand, the app gives shoppers powerful tools — such as wishlists and voice search. By contextually organizing the information, each customer has a personalized experience tailored to them and their projects.

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Complete your purchase in-store using Store Mode™

Upon arrival at the store, the app switches to Store Mode™ — a store-specific dashboard and a map of where to find items saved in the shopping list.

Complete your purchase in-store

Upon arrival at the store, the app switches to Store Mode™ — a store-specific dashboard and a map of where to find the items saved in your shopping list.

A scalable design framework — for a consistent, omni-channel experience

Using a card-based design system, we created a vast library of components that delivered a consistent experience on mobile, and on the web.

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“It’s all about how to make their shopping experience easier & consistent across desktop, mobile & in the store.”

Prat Vemana, Vice President Online, The Home Depot

Impact

Mobile sales doubled in one year

Best-in-class, Forrester’s Retail Wave

Best Omni-Channel Experience, Innovative Retail Technologies Awards

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