Forever 21’s e-commerce website was focused on drop-off in conversion. Our challenge was to streamline the shopping experience so customers can discover, curate, and buy their perfect look before it goes out of style.
A redesigned, personalized shopping experience leads customers through their ideal shopping journey — from inspiration, to discovery, to purchase.
Joanna Maise, customer
The Forever 21 mobile experience inspires people to find outfit inspiration, save their faves, and get connected. Visitors are the first to know about the newest sales, items, and fashion trends.
The redesigned Forever 21 website outperformed the usability of its competitors: H&M and ASOS. A streamlined, more efficient path to purchase increased conversion by 20% and the number of daily users 12%.