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Forever 21

Forever 21's website had drop-off in conversion. Our challenge was to streamline the shopping experience, so customers can find, curate, and buy their perfect look before it goes out of style.

I love the store but it’s difficult to find something specific online. Until now, that is.

Joanna Maise
Customer
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Impact

The redesign outperformed the usability of its competitors — H&M and ASOS — increasing conversion by 20% and the number of daily users by 12%.

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