Forever 21

Forever 21's website had drop-off in conversion. Our challenge was to streamline the shopping experience, so customers can find, curate, and buy their perfect look before it goes out of style.


I love the store but it’s difficult to find something specific online. Until now, that is.

Joanna Maise

Mobile, by design

On mobile, too, people can find outfit inspiration, save their faves, and be the first to know about sales and trends.

desktop_home copy


The redesign outperformed the usability of its competitors — H&M and ASOS — increasing conversion by 20% and the number of daily users by 12%.

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