Forever 21
Forever 21's website had drop-off in conversion. Our challenge was to streamline the shopping experience, so customers can find, curate, and buy their perfect look before it goes out of style.
I love the store but it’s difficult to find something specific online. Until now, that is.
Joanna Maise
Customer
Impact
The redesign outperformed the usability of its competitors — H&M and ASOS — increasing conversion by 20% and the number of daily users by 12%.
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