A digital-first, scalable design system — Gartner Magic Quadrant winner for sync and share.


Designed for scale

EMC² is a rapidly scaling business aimed at helping companies store, manage, protect, and analyze their data. Their products needed to be simple, easy and scalable across a number of use cases and verticals.


Enterprise functionality & consumer feel

We designed and built a suite of products offering enterprise-grade performance with a consumer feel. Simple and easy to use, we put power in the hands of data professionals without compromising their expectations for usable, delightful, and efficient design. 

“Our apps needed to appeal to people at an emotional level & not conflict with their expectations of consumer apps.”

Lawrence Shorter | User Experience Design Manager, Dell EMC²

A design framework

We created a design framework that could scale across multiple products, letting EMC² create and maintain them quickly and efficiently across several verticals. 


At the end of 2016 Dell purchased EMC². Because of EMC²’s Enterprise Division’s success with Documentum and the work that they did with YML, the division was then purchased from Dell by OpenText for $1.62 billion.

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