Credit One

Mobile application — rated one of the top 3 mobile banking applications by JD Power.


The challenge

Credit One did not have a mobile application. But in banking, these days, it’s a must-have. Our challenge was to create one that would improve customer lifetime value and drive longer-term retention and loyalty. 


Data powered personalization

By uncovering motivations within each customer’s financial lifecycle, we created a personalized experience that allows Credit One users to securely and easily achieve their financial goals.

“By partnering with YML, we had a 4+ star app that gained over a million users in its first six months.”

Michael Coleman, SVP of Digital Marketing

A financial partner in your pocket

An engaging mobile experience empowers customers to improve their credit score, and Credit One has an active role in helping them achieve healthy financial habits.


Over 1.3 million downloads, 4.5 stars rating and over 8500+ reviews within four months of launch.

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