Ashish
Toshniwal

Co-Founder & CEO

Leads the vision & strategic direction of the company 

With vision and passion, Ashish has built the YML from nothing to what it is today. Focussing on work culture and innovation, he has created the place where people can not just do their work, but do their life’s work.

In 2009, Ashish and Sumit saw an opportunity to create a future-forward company that creates mobile-first products and experiences to help brands win in a digital world. Today, nearly ten years later, YML has transformed to become a digital-first, holistic customer design and technology company. Under Ashish’s leadership, YML has grown to nearly 300 strong, with 5 locations around the world, and over 30 Fortune 500 clients, including Apple, The Home Depot, Facebook and State Farm. YML’s work has been responsible for some of the most inspiring digital transformations of this generation: The Home Depot has been recognized by Forrester as the best-in-class mobile experience; Molekule has become one of Time Magazine’s 2017 top 25 inventions; and Credit One has the top score for JD Power. His vision has led to YML be recognized as “One of the most innovative companies in Silicon Valley” by The Wall Street Journal. He has been featured on CNBC, ABC News, and Forbes, multiple times, on how technology will shape the future. And, more recently, he is a TED speaker.

Starting as a software engineer, Ashish has been a pioneer in mobile, product design and technology for all of his career. A relentless curiosity makes him an early adopter of new technology, a passionate cryptocurrency enthusiast, and an early investor in a number of artificial intelligence and IoT startups.

Ashish loves to play (win) at poker — you have been warned. He enjoys consuming podcasts and biographies. And he lives in Los Altos, CA, with his wife and two sons.

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