Understanding the mobile app development process is a crucial initial step towards turning your project into a fully functioning application. While every agency has it’s quirks and qualms, at Y Media Labs, our specialist team have developed a tried and tested methodology. This refined approach has enabled us to successfully deliver inspiring mobile applications for a variety of international brands.
Our mobile application development process begins with you. Your app is an important part of your brand, so before we even begin the briefing process, it is crucial that we understand your core brand values, approach to communications and target audience. Our team understands that while we are experts in mobile, you are experts in your brand. This synergy of knowledge is what delivers unbeatable mobile experiences.
Once we have aligned ourselves with your brand, we can move forward into the next stage of the process of mobile app development: The creative briefing stage.
We take a collaborative approach to briefing. This involves you meeting with our team to create an in-depth specification for the development of your app. At this point we gather together the core app requirements, propose some features of our own, and discuss possible design and development structures. Our team are specialized in project management for mobile, so we know all the important questions to ask to enable quick progression of the project.
Once briefed, our UX designers get to work. The first step is to focus on mobile app wireframe creation. With these wireframes, your mobile application begins to come to life. Our designers create an elegant usability flow, which will wow your audience with cool features and elegant design.
From the wireframes, you will be able to get a good idea of how your app will work. The next step is to solidify these designs with beautiful and engaging graphics. However, while the designers define the aesthetics of your app, our developers are able to start work too.
Mobile application design is truly the marriage of design and development. At YML, our team is tightly integrated into a well lubricated machine of creative app development. Our developers, designers, and strategists share a passion for mobile and UX. Full-service web design agencies often have a more polarized team structure, with developers strictly in the headspace of logic and code. As a mobile specialist agency, we know that intuitive design is achieved in equal measure through creative coding and graphic design. That is why we employ true blue sky thinkers, valuing a feeling for intuitive design alongside technical excellence.
The result of this process is an engaging mobile application, which is only limited by your imagination. By investing in Y Media Labs, you are choosing a mobile app development partner that will deliver a finished product with real longevity and astronomical potential for growth. Read our case studies and learn more about how we have delivered exciting applications for a range of international brands.