Campaign US’ 40 Over 40 Awards celebrate the most talented and accomplished individuals transforming the advertising, technology, and communications landscape, and Marcela Lay, YML's VP of Client Strategy and Head of the Atlanta Studio, was named to the prestigious list on Wednesday, September 16, 2020.
“Marcela’s impact on YML’s business and as a team leader has been truly invaluable,” stated Ashish Toshniwal, CEO & Co-Founder, YML. “She doesn’t just lead by example, she immerses herself in every problem to deliver a thoughtful, impactful solution — whether it’s for a client, a teammate, or the future of our business. Marcela embodies the best of YML, and we’re grateful every day to have her as one of our executive leaders.”
Marcela has spent her 15+ year career pushing change and redefining the status quo. As a minority woman, a woman in tech, and a woman in senior leadership, Marcela has broken gender, ethnic, and managerial glass ceilings, not only for herself, but as a true ally and power agent for everyone she has the privilege to lead. She’s also led new business wins on Omaha Steaks International, Fresenius Medical Care, a major US healthcare provider, and guided the digital transformation on legacy Fortune 500 clients including State Farm ® and The Home Depot. Marcela joins incredible company in this year’s winner with leaders from Droga5, McCann, NerdWallet, Verizon, MediaLink, Publicis and more.
"Campaign US is excited to honor the senior talent paving the way in our industry. The individuals celebrated on this list have shown innovation and leadership across all areas of marketing, advertising and communications," said Campaign US editor Alison Weissbrot.
Nominations were judged by a panel consisting of the Campaign editorial team as well as decorated industry leaders including Steve Williams, global COO of Essence; PJ Pereira, cofounder and creative chairman of Pereira O'Dell; Heide Gardner, SVP, chief D&I officer of Interpublic Group; Mel Edwards, CEO of Wunderman Thompson; and Doug Melville, chief diversity officer of TBWA Worldwide.