Digital products that function with feeling

Function
Feeling

At YML, we provide product strategy, design and build for a range of digital products and services — web sites, mobile applications, interfaces, AI, and more. Our laser focus on the customer aims at serving people with function and feeling, and at the same time marrying our clients’ business and technical requirements. Our goal is to create products that impact our clients’ businesses and their customers’ lives.

Approach

1

We start by understanding the business, brand, the technology and the needs of the user. This provides insight into the problems we are trying to solve and the product strategy. 

  - User experience strategy

  - Brand strategy

  - Product strategy

  - Technology strategy

  - Information architecture

2

Multidiscipline designers create solutions, using an agile, iterative process. We move fast, developing prototypes to demonstrate and test our product hypotheses.

  - UX design

  - UI design

  - Visual design

  - Copywriting

  - Content production

3

As features and functionality get closer to completion, we begin building and testing more complete functionality.

  - Prototypes

  - User testing

  - Agile

  - Scrum management

4

As the product enters the market, we continually develop and deploy new features based on user data. This iterative, agile process lets us optimize and deliver more value as the product matures.

  - Analytics

  - Insights

  - Feature roadmaps

  - Optimization strategies

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