YML + State Farm at Forrester CX NYC 2018

Congrats to our clients at State Farm on earning the top spot in Forrester’s Auto Insurance Wave US Mobile Q2 2018!

Join us todayWednesday, June 20th, at 2:25 PM in Sutton North (2nd Floor) for a fireside chat with State Farm’s SVP of Digital and Customer Experience to hear how we leveraged the most emotional part of our customers journey to create a world-beating experience.

About Forrester's CX NYC 2018:

The most successful brands have learned to deploy deep customer understanding to deliver compelling, engaging, experiences in the moment. The next generation of CX innovators, however, are using the insights derived from deep customer understanding to discover completely new business opportunities, expand customer relationships into new verticals, and explosively grow revenues. This radical innovation can only be pursued by enterprises that are driven by CX, not merely informed or improved by it.

Forrester’s 2018 CXNYC Forum leverages the most recent research to help CX pros expand their existing CX strategy — from the delivery of exceptional customer experiences towards the new opportunities that CX leadership can deliver.

5 Uses for Virtual Reality That Will Engage Consumers

Virtual reality technology isn’t science fiction anymore. According to some reports, the global VR market will be worth $26.89 billion by 2022.

That means now is the best time start looking for more uses of virtual reality that help you better serve your own customers. By planning now, you can develop virtual reality applications that impact consumers in genuinely valuable and meaningful ways, instead of treating the technology like a gimmick or novelty.

The following are examples of businesses that have already taken advantage of the wide potential of virtual reality uses in ways that boost revenue and offer customers truly unique experiences. They’ll inspire you to come up with your own plans.

1. Using Virtual Reality to Generate Hype for New Products

When brands promote new products, they want to ensure customers experience them in a dynamic and vivid way. The more “real” a product appears in advertisements, the more attractive it will be to a shopper.

Volvo has leveraged the experiential marketing uses of virtual reality tech to this effect. The popular automotive brand launched a marketing campaign in which customers could “test drive” a new vehicle in a virtual environment. This approach to promoting a new car is just one example of virtual reality uses that help consumers get a better sense of what it would be like to actually drive the vehicle.

2. Motivating Customers to Buy Your Items

Many uses of virtual reality can indirectly encourage shoppers to buy your products. For example, The North Face allowed customers to escape to various outdoor locations throughout the globe by exploring virtual reality headset uses. The locations featured in the experience just happened to be the kinds of places where The North Face’s products would be useful.

The VR experience itself corresponded to the retailer’s branded identity and offered customers an opportunity to connect emotionally with the company. It may have also inspired them to buy The North Face products and take actual excursions to the locations featured in the virtual simulation.

uses of virtual reality

3. Appealing to Emotions

Companies that proactively work to address social issues can leverage the wide array of virtual reality headset uses to express their messages in more emotional ways. TOMS Shoes is one example of a brand exploring these types of advantages by partnering with a virtual reality applications company.

The retailer famously donates a pair of shoes to a child in need every time a customer buys a pair. With the help of  the many uses of virtual reality, TOMS Shoes allowed customers to “experience” giving the donated pair to a child. This simulation makes the emotional impact of the company’s donations resonate more effectively with a shopper.

4. Improving the eCommerce Experience

Appealing to emotions and offering dynamic experiences isn’t the only way companies can better serve customers with VR. For example, Walmart plans to enhance the online shopping experience by allowing customers to “try” virtual items before they buy them with an excellent example of virtual reality headset uses.

This makes it easier to, for instance, determine if an item of clothing will look good when actually worn in the real world. As the technology improves, there may come a day when virtuality reality uses expand to the point of turning a person’s surroundings into a virtual, interactive store. This will then make online shopping much more similar to visiting a brick-and-mortar shop, which will enhance customer satisfaction and trust.

5. Immersing Customers in Stories Using a Virtual Reality Headset

Storytelling is often key to effective marketing. In that respect, the uses of virtual reality include applications that are extremely useful. The New York Times has already rewarded loyal customers with VR headsets, through which they can immerse themselves in a virtual story about refugee children. The benefits that virtual reality headset uses offers journalism can easily translate to marketing campaigns for other brands.

These cases represent merely the tip of the iceberg. Your company can also take advantage of VR in unique, interesting, and truly valuable ways.

For the best results, partner with a virtual reality applications company. You want to know you’re working with experts who fully understand the capabilities of this technology. They’ll help you realize its full potential.

Iot for Healthcare: How it’s Transforming the Medical Industry

The Internet of Things (IoT) refers to devices that connect to a network the same way your computer, phone, or tablet can. This allows users to control them remotely. It also allows the devices themselves to share information. Wearable devices, smart TVs, and even smart thermostats are all examples of IoT devices.

This technology has a wide range of potential applications, especially in the medical industry. The IoT in healthcare can help physicians make more accurate diagnoses, help patients better understand their conditions, and much more. Healthcare providers and patients who leverage IoT healthcare stand to benefit in major ways.

The following examples illustrate how:

Wearable Health Technology Will Enhance Diagnostic Methods

The role of wearable devices in healthcare (e.g. fitness trackers) is growing increasingly prominent. That’s because, as the technology improves, these devices can start monitoring many essential health factors.

For instance, perhaps a physician encourages a patient to make certain lifestyle changes in order to manage a condition. By leveraging mHealth and wearable technology,  a device could relay information to a doctor, confirming the patient is making the necessary changes.

Wearable health technology can also monitor factors like blood pressure, heart rate, etc. This use of IoT for healthcare provides a doctor with a more thorough perspective on a patient’s well being, making it easier to diagnose a condition accurately.

IoT for healthcare

Healthcare IoT and Wearable Technology Improve Hospital Operations

IoT healthcare solutions also allow medical facilities to operate more efficiently. For example, inventory management is a challenge at many hospitals.

That’s why more hospitals are following the example set by retailers and using IoT healthcare products to monitor inventory. Before they run out of supplies, the device will alert the relevant employee, allowing them to place an order with time to spare.

MHealth and wearable technology that incorporates IoT development also enhances workflow optimization. With wearable technology in healthcare and RFID tags, hospital managers can monitor the activity of employees throughout the day. This use of the IoT for healthcare allows them to identify operational inefficiencies so they can make the necessary changes.

Looking to the Future of mHealth and Wearable Technology

The market for the IoT and wearable devices in healthcare is growing. Experts believe that by 2021, the mHealth and wearable technology market will be worth $136.8 billion worldwide. As more patients and physicians recognize the benefits that the IoT offers in healthcare, they’ll seek out new ways to take advantage of it.

Organizations can benefit now by partnering with IoT healthcare developers. It’s clear there’s a growing demand for wearable technology designed specifically for the healthcare industry. By working with experts, you can create those products, offering genuine value to your customers.

Digital Transformations in Retail That are Changing the Way We Shop

The retail shopping experience is always changing. Technology is often responsible for those changes because they enable brands to create digital transformations. Innovations like ecommerce, mobile devices, and augmented reality have all impacted the way we shop. As new technologies emerge, the customer experience continues to improve.

Businesses that want to take advantage of these trends should partner with digital transformation solution specialists. By doing so, they’ll be much more likely to offer their customers the kind of forward-thinking service they’ll appreciate.

The following examples demonstrate just a few of the ways digital transformation services have already revolutionized the shopping experience for the better. They’ll help you better understand how your company can do the same.

A Retailer Demonstrates Why the IoT Should be Part of Your Digital Transformation Strategy

The Internet of Things – which refers to devices connected over a network – has made shopping for clothes more convenient than ever. The digital transformations that result from such technology have been especially apparent in the retail sector.

For example, fashion brand Rebecca Minkoff has installed “smart mirrors” in the fitting rooms of several stores. When a customer enters the fitting room, a device detects which items they’re trying on by reading small chips attached to them.

The mirror essentially serves as a large tablet in this situation. Along with displaying the customer’s reflection, it can be used to request items in a different size from sales associates.

Not only is the mirror a means of digital transformation for the customer experience, but it’s also effective at boosting revenue for the brand. The technology helps the company increase sales by recommending items that complement the garments a customer is already trying on.

digital transforamtion solutions

A German Wine Store Uses Digital Technology to Transform the Customer Experience

A digital transformation strategy can make it much easier for customers to find what they’re looking for when they shop. Germany’s BASF wine stores have demonstrated this with an app that asks customers to enter information about the type of wine they’re interested in.

The app suggests relevant wines and even highlights them on a digital store shelf. Thus, finding the ideal wine at the actual brick-and-mortar store is simpler than ever with this digital transformation solution.

These Major Brands Offer Augmented Reality as a Digital Transformation Solution

Augmented reality, made popular by apps like Snapchat and Pokemon Go!, allows users to superimpose virtual images over the real world as displayed via a mobile device or wearable headset. Major brands are already leveraging this technology in their digital transformation strategy to improve ecommerce options.

For instance, Sephora offers customers an app through which they can “try on” virtual makeup over a selfie. With IKEA’s AR app, customers can superimpose virtual renderings of furniture over their immediate surroundings, making it much easier to determine if a given item is right for their home.

Again, these products offer a digital transformation of the customer experience that allows brands to better serve their customers, while also boosting sales.

Why Partner With a Digital Transformation Agency?

Brands that take advantage of digital transformation services to serve their customers better can enjoy more sales, increased brand loyalty, and more opportunities to learn about what their customers want and expect from them.

However, the technologies used in a digital transformation strategy are constantly developing. That’s why it’s important to partner with experts who are thoroughly familiar with their capabilities.

By recruiting help from a digital transformation agency who know how to leverage these technologies to their full potential, your brand will establish itself as the kind of company that’s always striving to serve customers better than ever before.

Experiential Marketing v. Traditional: The Value of Brand Experiences

These days, marketers have many different ways of reaching customers. Traditional methods like magazine ads and television commercials still abound, but thanks to the internet, consumers are now bombarded with ads constantly.

That means it’s harder to impress them. Some brands have solved this problem by integrating experiential marketing tactics into their campaigns. These brand experiences trigger emotional reactions in customers that allow businesses to cultivate relationships, boost loyalty, and stand out among the competition.

Technology has enhanced these campaigns by giving participants the kinds of dynamic experiences other forms of advertising don’t offer. Here are a few ways in which brands have leveraged technology to produce brand experiences that engage and energize consumers.

The Nature of Experiential Marketing: Case Studies

experiential marketing - Google

Image source: http://www.adweek.com/creativity/watch-zappos-hilariously-punk-google-ambushing-its-cupcake-truck-austin-167314/

Google Combined a Brand Experience With a Product Endorsement

Experiential marketing typically involves some form of user participation. That’s why it helps to leverage technology. In some cases, the technology being leveraged may be the same product being marketed.

That was the case when Google sought to promote its new photo app. The tech giant generated interest in the app by heading to Austin, TX with a cupcake truck. Instead of charging money, Google asked customers to take photos with the new product. The photos served as a type of currency that could be exchanged for cupcakes.

By integrating the product promotion with an experiential marketing strategy that used a universally-loved item (cupcakes), Google succeeded at deepening loyalty and connection to their brand. Additionally, the brand experience provided consumers with a moment they could look back on fondly, and directly associate with Google.

experiential marketing - Verizon

Image source: http://www.ubergizmo.com/2017/09/free-iphone-8-verizons-ar-snapchat-scavenger-hunt/

Verizon’s Experiential Strategy Led Users Through A Snapchat Scavenger Hunt

Verizon is another major company that used an app to boost the strength of its experiential marketing campaigns. Partnering with Snapchat, Verizon gave customers the opportunity to participate in an augmented reality scavenger hunt.

Participants with Snapchat accounts in various cities across the United States downloaded a scavenger hunt app that offered clues leading them to secret locations. Verizon was giving away 256 iPhone 8S to the winners. Because the clues were solely virtual in nature (thanks to augmented reality tech), only those who had downloaded the app could play.

This type of approach to experiential marketing is smart for the technology it employed to widen the reach and accessibility of the campaign. Although some effective brand experiences require customers to gather in one place (like Bud Light’s House of Whatever event), mobile apps – especially those that leverage AR – can allow customers to participate no matter where they happen to be.

experiential marketing - Nike

Image source: https://www.behance.net/gallery/23146207/Nike-The-Open-at-Moynihan

Nike Developed an App to Improve the Experience – Not Define It

Technology doesn’t always need to be the focus of experiential marketing. Sometimes it can simply make a brand experience more enjoyable.

For example, Nike hosted a ping pong tournament to coincide with the start of the US Open. Developers created a custom mobile app for the event to help players keep score. The app may not have been the basis for the event, but it did simplify a key aspect of it.

Customers Want Brand Experiences

The fact that consumers prefer experiential marketing isn’t mere speculation. According to surveys, 93% of consumers report that brand experiences have much more of an influence on them than simple TV ads. On top of that, 72% of consumers claim they develop a more positive attitude towards a company if it offers quality content and experiences.

That said, the brand experience shouldn’t be random or arbitrary. Instead, it should correspond to the company’s actual identity. When marketing your product, take the time to consider what types of experiences your ideal customer would want to have.

For example, if you’re marketing a photography app, perhaps you could host an exhibit in which you display pictures that users have taken with your app. If you’re marketing an apparel brand, host a fashion show.

Finally, try to determine how you can use tech products to optimize your campaign. Incorporating an app into an experiential marketing event allows brands to maintain customer interest after the event is over. The event may not last forever, but the related app may stay on a customer’s device, allowing an experience to fit in with an overall marketing campaign.

How to Leverage Virtual Assistant & Voice recognition in the Workplace

The time to be skeptical of voice recognition technology and voice assistant apps has passed. According to experts, 2018 will be the year voice skills go mainstream. Thanks to innovations in natural language processing, machine learning, and related technologies, voice recognition apps now offer a wide range of benefits.

This is especially true in the workplace. By implementing IVR solutions at the office, companies can save money by hiring fewer assistants, employees can focus on the most important work, and everyone can complete basic tasks with much greater efficiency than ever before.

This isn’t speculation: Many professionals have already leveraged voice command apps for Android and iOS specifically to fulfill these purposes. Tech companies are also working hard to make voice skills more useful.

The following examples illustrate how they are accomplishing this:

Physicians Use Voice Recognition Apps to Work More Efficiently

According to a recent survey, approximately 23% of physicians in the United States use voice assistant apps to some degree. Considering how relatively new this technology is, that’s very impressive.

Most surveyed doctors report using these products because they help save time. Doctors must often search for information online. They also need to regularly enter data into various programs and files. iOS and Android speech recognition apps help them do so with greater efficiency.

Physicians also cite the hands-free nature of voice assistant apps as a key benefit. For instance, during a procedure, a doctor may not be able to easily drop what they’re doing and pick up the phone to perform a task. With a voice or Google speaker app, they don’t have to.

This benefit can easily apply to other types of work, too. Plenty of jobs become easier with IVR solutions when employees have the option of looking up information, making calls, or entering data without having to use their hands.

voice assistant app

Amazon Alexa is the IVR Solution Coming to an Office Near You

Interactive voice response (IVR) solutions will transform offices in the near future. Companies like Amazon are working to make this happen sooner rather than later. Just last year, Amazon announced new Alexa voice skill features that are ideal for office workers.

With the Alexa voice recognition app, users can now make conference calls, manage calendars, find and reserve conference rooms, and order supplies.

Individually, these voice skills sound useful. Together, they could revolutionize the way offices operate.

The amount of time all employees at a given organization spend on these kinds of day-to-day tasks adds up. When office workers can rely on a voice assistant for Android or iOS to perform complete their work more quickly, the company’s overall efficiency gets a major boost.

On top of that, companies won’t be restricted solely to the features of a voice assistant app that Amazon deems necessary. They’ll be able to coordinate with developers to create IVR solutions  designed for their specific needs.

Where Voice Assistant App Development is Heading

Companies won’t even need to rely solely on Alexa voice skills. Instead, they can work with voice recognition app developers to create products for whatever hardware they use.

Perhaps your organization wants to build a voice assistant for Android devices. Specialists with experience using Android speech recognition technology can create a voice command app for Android built specifically for your business.

In fact, the competition between the big companies’ IVR solutions, like the Google speaker app and Amazon’s Alexa voice skills, is good for consumers. Tech companies are striving to get their voice assistants in offices first.

Whether your office uses Alexa, Siri, a Google speaker app, or a product from an unrelated competitor, voice assistant apps will offer many benefits. Your business can leverage IVR solutions to reduce costs, boost productivity, and ensure all staff has the time to focus on tasks that matter.

Enterprise Mobile App Developers Need to Be Ready for the BYOD Era

Companies across a wide range of industries rely on equipping their employees with mobile devices. However, many people already have smartphones and/or tablets; the idea of having to use a separate one for work isn’t appealing to them.

That’s why more and more organizations are adopting the Bring Your Own Device (BYOD) trend. As the name implies, this trend in enterprise UX design involves letting employees use their own personal devices for work-related tasks, instead of providing them with new ones.

The advantages of BYOD for enterprise employee user experiences

It’s easy to imagine why this practice is growing in popularity among major organizations. Companies save a lot of money when they don’t have to purchase devices for each employee.

Additionally, staffers don’t want to carry two devices; they do want (and in many cases, need), though, the option of accessing company data while they’re out of the office. On top of that, if a company offers flexible hours, employees may work from home often: Having the ability to use their own mobile devices is much more convenient than constantly bringing a company device home with them.

However, there are potential downsides to enterprise mobile app development for employees. According to a recent survey, 98% of IT professionals have concerns about the impact of mobile devices in the workplace. Primarily, their worries relate to device security, network security, and customer data security.

When all employees use company devices, IT professionals have much more control over security measures. If employees use their own devices, everything from confidential client information to the organization’s financial data could be at risk.

Despite this, it’s unlikely that companies will abandon the BYOD approach. That’s why app developers must be skilled in enterprise software design suited to this new era. By understanding what features enterprise clients need, developers can make apps that are both safe and functional.

enterprise mobile app development

How the BYOD era will impact enterprise software design

Security issues aren’t the only problems that may arise when employees use their own mobile devices for work-related tasks. When a company supplies its workers with phones or tablets, managers can choose one operating system for all devices. That makes it easier to decide which apps employees should use for work.

However, employees who use their own devices won’t all use the same operating system. Thus, developers creating enterprise UX and software design must focus on building apps that are compatible with a wide range of operating systems.

The enterprise user experience must also include features that allow enterprises to monitor the use of such apps, as well as features that make it easy to identify potential vulnerabilities. When the IT team can’t enforce security measures, the app must be as secure as possible already. Even mobile applications that appear safe can have vulnerabilities that are only apparent after prolonged use.

As enterprise mobile app development continues to grow in popularity, it will also need to account for the fact that employees may use various devices. The apps they rely on for work tasks must function on any device they may use (e.g. tablets, phones).

These points all imply there may soon be increased demand for custom enterprise mobile app development. Enterprises that allow workers to use their own phones and tablets for work will want developers to create products designed for their specific needs. In the BYOD era, a new market will emerge: custom apps for enterprises. Developers must be prepared to take advantage of it using the best techniques in enterprise UX design.

BYOD ushers in unique opportunities for an enterprise user experience

While the challenges listed above are legitimate, the BYOD era also presents developers with unique opportunities in enterprise software design. Again, if more enterprises recognize the benefits of custom mobile app development, developers will have the chance to meet the needs of a new, substantial set of clients.

By focusing on security, versatility, and an intuitive UX and UI that all employees can grasp, they can stand out by creating ideal products for this era. The enhancement of the employee experience through excellent enterprise UX design will encourage greater engagement, productivity, and motivation.

Internet of Things Applications You Should Consider Investing In

The Internet of Things, or IoT, basically refers to products and devices that are connected via a network. Examples of IoT programming include smart thermostats you can program remotely, smartwatches that can send information to a computer, and essentially any type of smart TV.

In other words, it’s clear to see why the market for Internet of Things development is growing. Customers embrace any products that bring more convenience to their lives. You could benefit by studying emerging IoT solutions and trends. Understand what the IoT device management is capable of, and you may get ideas for products customers will love.

The following examples illustrate just some of the ways IoT development is making life easier for consumers. Review them, and consider how they might apply to your industry.

Insurance is using IoT solutions to make rate adjustments

Insurance providers typically reward customers for making safe choices. If a customer seems unlikely to file a claim, the provider may lower their rates.

That’s why experts believe IoT solutions are very likely to play a major role in the insurance sector within the next few years.

Imagine if a car came equipped with technology that monitored your driving habits, sending that information back to your insurance company. They’ll see that you make a point of driving safely, adjusting your rate accordingly.

This concept isn’t simply restricted to auto insurance. It’s also applicable to homeowners insurance.

Again, IoT programming can connect several devices over a network. Thus, there will likely come a day when homeowners can install locks, security systems, and other safety features in their homes, all of which share information. If you take steps to protect your house, the IoT device management system will send the relevant data to your insurance provider, potentially resulting in lower payments.

This isn’t mere speculation. Companies are already making products that leverage Internet of Things development to serve this very purpose.

Smart refrigerators are bringing IoT development into the home

Often, creating a valuable product is as simple as leveraging technology to enhance an existing one.

That’s the principle behind Samsung’s new smart refrigerator. Using IoT programming, it offers key benefits other refrigerators can’t.

Internet of Things applications

For instance, thanks to embedded cameras, users can view the contents of the refrigerator whenever they want via a mobile app. That’s a very useful feature to have when grocery shopping. Instead of guessing whether you already have an item you need, you can simply bring up the app and check.

That said, the smart refrigerator may make grocery shopping a thing of the past anyway. That’s because it also allows users to order groceries directly from it when they run out of certain items.

Internet of Things applications offer supply chain solutions

An efficient supply chain is key to any organization’s success.

Luckily, IoT solutions can help companies optimize their supply chains. For example, thanks to the IoT, it will soon be possible to install sensors on products in shipment, allowing you to monitor their condition and intercept any damaged goods before they reach a store shelf or a customer’s front door.

This Internet of Things application can also boost brand loyalty. As trends like the free-range movement indicate, many consumers are interested in knowing where certain products come from. Allowing them to track an item through the supply chain improves transparency and offers unique branding opportunities.

Where Internet of Things development is going

Again, these are merely a few developing IoT programming trends. Experts also predict that Internet of Things applications will expand to more voice-activated products in the near future, marketers will use data from IoT devices to learn more about customers, and “smart homes” will become increasingly commonplace.

By partnering with IoT developers now, you can take advantage of this tech revolution, developing products that offer true value to your customers. Releasing products that rely on Internet of Things development isn’t just a simple way to stand out among the competition; it’s a way to prove your brand is always taking steps to offer customers the best possible service.

Here’s How Instant App Downloads Are Transforming Android Development

Last year, Google announced that all Android app development teams could begin creating and releasing what are known as Instant Apps. Essentially, these are modified versions of apps designed to load as fast as a mobile site without requiring users to download them.

Here’s how it works: Android Instant Apps separate various components into discrete parts that run more efficiently than they would in the current app format. On average, the process takes about four to five weeks.

There are several reasons why developers may want to consider offering an existing app this way. The primary reason, though, is that this format serves to reduce the friction involved in purchasing an app.

Half of American smartphone users don’t even download a single app per month. That’s often because doing so involves multiple steps. With Android Instant Apps, using a product is as simple as visiting a site. Developers can then include features that prompt users to download the full version if they enjoy this more convenient, accessible version.

The following examples demonstrate what types of features Android app development teams can offer with this new option.

BuzzFeed stays relevant to with their News Instant App

BuzzFeed’s Android Instant App delivers news updates to users without forcing them to download anything. Modifying the existing app to offer these features is relatively easy, as the content is fairly limited. The Android app development team didn’t need to make substantial adjustments to ensure the product would run quickly on a mobile device.

This type of product keeps BuzzFeed’s brand in users’ minds, potentially resulting in future app downloads. It’s essentially a means of advertising the entire brand via one easily-accessible product.

Android Instant Apps

New York Times Crossword encourages subscriptions

The New York Times Crossword Android Instant App leverages the convenience these products offer to attract more subscribers. Via this app, users can access the daily New York Times crossword for seven days in a row. After the seven-day period has elapsed, users are prompted to subscribe for future access.

This examples illustrates how Android app development teams are currently using Instant Apps to promote the full versions of their products. A crossword puzzle is an easy feature to isolate in a small, efficient form, but it offers enough interactivity to serve as an engaging promotional tool.

The impact ahead:

Android Instant Apps allow brands to modify their products so users can experience them conveniently. Additionally, the end goal tends to involve attracting more users to the native app. Fortunately for Android app developers, this strategy seems to be effective: When Jet released an Instant App, it yielded a 27 percent conversion rate boost.

When Jet was developing their Android Instant App, it required identifying elements within the existing app that could be jettisoned or altered so the product was small enough to run as fast as a mobile site without being downloaded. Thus, it’s highly likely that Android app development teams working on future products will probably start considering how they’ll be able to modify their products from the beginning, planning both a full version and an instant version simultaneously.

Soon, it may be the norm to find two iterations of an app; a robust one packed with features, and a scaled-down version. Users will benefit from convenience, and developers will benefit by reaching more customers in the long run.

How to Leverage Voice Recognition Technology for Every Industry

Thanks to advances in machine learning, natural language processing, and related innovations, voice recognition apps can now understand and mimic human speech with far greater accuracy than ever before. The rise of voice skill development has already offered major benefits to both organizations and consumers.

Interacting with an app simply by speaking to it is extremely convenient for users. For companies, voice apps – when equipped with AI – can learn about an individual, making it easier to tailor their services to each customer’s tastes and preferences.

The following examples demonstrate how businesses in seemingly unlikely industries have already found ways to incorporate voice recognition apps in their products. They’ll help you better understand how your company may do the same.

Voice skills power security cameras

The “smarter” your home security camera is, the safer you are. That’s why Lighthouse, a Palo Alto startup, is leveraging AI and voice skills technology to develop better security cameras.

By allowing users to speak directly to an AI, the camera can be much more responsive to their particular needs. For example, a user may wake up in the middle of the night, hearing a strange noise in another part of the house. They can then ask the camera if it’s an intruder, or simply another family member or pet. The AI technology learns to recognize frequent occupants of the house, so it can alert a user when someone inside the home shouldn’t be there.

It can also efficiently answer questions about events that may have occurred inside the home when a user was away. For example, a family on vacation could return after being away and review footage from the time that had elapsed. Whether that’s to confirm the neighbor actually came in to water the houseplants or just to check on the general state of things, this feature for voice recognition apps that focus on security is highly valuable.

This use of technology boosts convenience and user safety. If homeowners embrace products that leverage voice skills in this manner, it’s likely that businesses will also follow suit.

Interpol is using a voice recognition app to identify criminals

During criminal investigations, law enforcement agencies often have limited amounts of information and evidence regarding potential suspects. Sometimes they only have audio recordings. Matching a voice to an actual person isn’t easy.

Or, at least, it wasn’t. That may change soon thanks to a voice skills program that Interpol uses to identify suspects when they only have recordings of their voices.

voice recognition apps

This use of voice recognition technology illustrates another benefit these programs offer. They don’t merely recognize the words a person is saying; they can learn to recognize who is saying them.

This voice skill helps law enforcement agencies build stronger cases against suspects. In the past, audio recordings typically weren’t considered viable evidence if there was no way to prove the voice on a recording belonged to a particular individual. If an AI can recognize the voice, using recordings as evidence becomes much more feasible.

Startups can take the opportunity afforded by this advancement in voice application development to enter an emerging niche market. They can develop similar voice skills and apps for other law enforcement agencies. As the technology improves, its usefulness in criminal investigations will grow.

A voice recognition chatbot will help small businesses make more sales

A voice recognition app is, in many cases, essentially a personal assistant. That’s the concept driving Zia Voice, an AI/voice skills product designed specifically for sales teams.

The AI component of the product can analyze various types of data to provide insights about sales prospects, email sentiment, and individual customer attitudes. The voice recognition feature allows users to easily access that information.

Sales teams can ask the chatbot how many new leads were generated during a certain day, or what the average revenue was on a deal. The bot quickly provides an answer, allowing teams to work much more efficiently.

Although this type of voice skill was made for sales teams, similar products can be designed for other types of professionals: Doctors may soon have voice skills assistants who can answer questions about patients, accessing their files more quickly than a human could.

Attorneys can find relevant case information in documents with help from a voice recognition app, instead of asking a paralegal to pore through all the documents on their own. Again, voice application development will only continue to improve, allowing companies to develop even stronger products.

Looking to the future of voice application development

According to some analysts, the voice skills market is likely to grow substantially over the next eight years. That doesn’t mean there aren’t still challenges limiting what these products are capable of doing.

Currently, most programs “learn” to recognize words when they hear them multiple times. The problem is, humans often pronounce individual words in a wide variety of ways. A voice recognition app must learn to incorporate all the potential pronunciations of a word if it can be capable of truly understanding speech.

That said, innovators consistently find ways solve these problems. Voice application development will continue to improve, paving the way for many different future applications. Soon, every home may be equipped with a voice assistant that connects to Internet of Things devices, allowing users to adjust thermostats, turn off lights, lock doors, and more, all without having to lift a finger.

Offices will also adopt these voice skills assistants. In the ecommerce industry, voice recognition chatbots can serve as sales and customer support representatives. They may even take orders at restaurants when servers are too busy.

The future is bright for the industries that embrace voice recognition apps. Now’s the time to get involved.

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