Y In The Valley
Customer Journey Maps: The Key To Competitive Differentiation
Companies need to create a customer journey map to enhance the brand experience and set themselves apart from the competition. Put yourself in their shoes.
The Power of “Defensive Pessimism” in Building Great Software
Beautiful software isn't necessarily great. Building great software means utilizing the power of “defensive pessimism.”
Mediocre Retail Won’t Survive: How a New Generation of Shoppers is Changing Retail
In today’s consumer-centric world, technology can be married with brand identity design for the ultimate shopping experience.
The Power of Permanence in a Command Z World
Command-Z saves you during your day job, but that lower back tat is forever. How digital experience designers can learn from an industry where there is no “undo.”
What Makes a Great Hire?
A great talent strategy helps you find and hire those that are capable of staying nimble and flexible, yet also laser focused on the end destination.
3 Ways to Slay (in a Post Mobile-Age)
Mobile applications used to be the hot new technology brands needed, but today, brands need to think up a new growth and engagement strategy.
What Exactly Does A Creative Director Do?
Many people have the wrong ideas about a Creative Director. Here' we've laid out what a typical day in this role at a leading digital agency looks like.
Phasing Out the ‘Human’: Can Technology Cure Modern Loneliness
As technology continues to advance rapidly, are we nearing a time when it can help us cure modern loneliness?
The Secrets to Successful Brand Building Tomorrow
Today's consumers want experiences, so brands need to refocus their messaging through memorable moments that solve problems.
How to Talk About Blockchain Technology And Sound Smart at the Same Time
Discussing cryptocurrencies and associated fintech technology is sure to make your brain squirm a little. Here's how to talk about blockchain like a pro.
AI for Marketers 101: What You Need to Know to Get Ahead
Marketing departments of all sizes can rely on AI applications thanks to their increasing availability. Here's a basic guide to AI for marketers.
How to Calculate ROI for AR Technologies
Calculating ROI for AR is more accurate than for any other digital marketing methods. Here's what to know about the earnings potential of AR technology.
Why Storytelling has the Power to Shape Company Culture
The stories you tell determine the people you hire, their training, their work. It impacts your digital branding strategy and how your company evolves.
5 Ways Innovative Companies Lead Their App Development Engineering Teams to Greatness
As an app development team grows, they becomes more difficult to manage. This is how to follow the lead of great companies and their engineering teams.
How Company Leaders Can Create a Culture of Innovation
Leaders constantly talk about the importance of innovation in the workplace, but most fail to sustain a truly innovative company culture.
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