Change is constant with true transformation. Be sure your team is ready to learn and adapt.
Stephanie Wiseman is fortunate to see dozens of requests for proposals in her inbox every week. As YML's VP of Business Development, Stephanie has seen them arrive in a variety of formats and lengths, but the gist is always the same: “Can you help us solve this problem? Tell us why you think you can do it.”
The age-old debate about how RFPs should be a thing of the past is it's own worthy discussion, but for now, she wants to focus on a recent trend: Brands seeking digital transformation that go through an entire agency selection process and then are unable to kick things off.
From Stephanie's point of view, it's a bummer for all parties involved—including agency folks who love what we do and get (very) excited about tackling your toughest problems. So it’s vitally important to ask a few questions before pressing “send” on that RFP email.
She wrote the following article for Ad Age, outlining the five things to consider before sending out an RFP:
- What is the single, simple and measurable goal we are trying to achieve?
- Is everyone on the RFP bus?
- Do we have the people we need to do this right?
- Can we afford this?
- Are we ready for indefinite change?
At the heart of her story is the idea that launching a new product is not the end of a process, but the beginning. With true transformation, change will be your constant. You’ll experiment with features, segments and variables and get real-time feedback from customers. It's critical that you're sure that you and your team are ready to learn and quickly adapt.
Read the full story on Ad Age.
Stephanie Wiseman is the VP of Business Development at YML. She's a former developer turned business development professional with over 12 years of experience in digital transformation, product design and development. Stephanie has worked at top agencies including Work & Co, BBDO, and LBiDigitas, with clients including Louis Vuitton, CitiBank, Ralph Lauren, Cartier, Columbia Sportswear, Fox Sports and Bloomingdales/Macy’s. See more.